An Introduction to UTMs (with examples)
UTMs can be used as the backbone of many marketing efforts as they provide high level insight into traffic sources, the effectiveness of particular campaigns, messages and platforms and [...]
UTMs can be used as the backbone of many marketing efforts as they provide high level insight into traffic sources, the effectiveness of particular campaigns, messages and platforms and [...]
By now, you have probably heard the news about GA4. If you haven’t heard, Google Analytics 4 (GA4), is replacing Universal Analytics (UA) and will be fully rolled out [...]
Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. With acronyms such as ‘DKIM’ and [...]
A digital-centered customer journey has emerged from the pandemic, and businesses must now put into place new funnel strategies to match. If your organization fails to meet the digital-first [...]
A great landing page catches your audience’s attention and inspires action. How can you accomplish this goal? In this infographic, we explore tips for creating pages that lead to [...]
Website design is an art form that can be difficult to master. Your website is a visual representation of your business; its purpose should be to combine form and [...]
The words “plan” and “planning” are heard frequently in marketing teams this time of year. As we marketers prepare to close out the current year and focus on a [...]
Like most things in 2020, holiday marketing will look a little different this year than in years past. One of the biggest differences will be the heavier reliance on [...]
Your landing pages may receive a ton of traffic, but are you converting those visitors to leads? For marketers, there’s nothing more disheartening than rushing to your analytics to [...]
From individuals to the largest of corporations, it seems like just about everyone and every business has a website. And why not? Websites are often the go-to source for consumers [...]