Building Trust with Your Customers: A Guide to Success By Alice Gleeson In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all [...]
The Power of Marketing Surveys By Alice Gleeson Surveys can be a fantastic research method to gather insights about your product or service from a wide variety of different people, whether these people are your customers, colleagues, [...]
What is a Customer Journey Map and Why is it Important By Alice Gleeson A customer journey map is a visual representation of the path your customers take from discovering your brand to becoming an advocate for your brand. This map allows you [...]
What are the 5 Stages of the Customer Journey? By Alice Gleeson Did you know nearly 70% of online shoppers abandoned their carts in 2021? Let’s take a closer look at why this may be. To do this, we’re going to need to [...]
Top 5 Updates You Need to Know About GA4 By Alice Gleeson By now, you have probably heard the news about GA4. If you haven’t heard, Google Analytics 4 (GA4), is replacing Universal Analytics (UA) and will be fully rolled out [...]
What Makes a Good Survey? By Alice Gleeson Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. The data [...]
What is a user persona and how to build one in four easy steps By Alice Gleeson You might have heard of the term ‘user persona’ before, but what does it actually mean? A user persona is the creation of a business-based fictional character designed to [...]
The Top 35 Digital Marketing Acronyms You Need to Know By Alice Gleeson Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. With acronyms such as ‘DKIM’ and [...]