Understanding your target accounts and buyers is critical in today's competitive business landscape. However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and [...]
Just like any valuable resource, data can become polluted and ineffective if not properly maintained. Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is [...]
From data chaos to data-driven results Clean and complete data is the cornerstone for effective revenue generation. Practically everybody - including business leaders, marketers and sales professionals - agree [...]
Democratization of Data Is data the great equalizer for helping small and medium-sized companies compete with larger, more established firms? Large, established organizations can count on numerous advantages that [...]
Did you know that 65 percent of organizations do almost nothing to fix data that is incorrect, incomplete or inconsistent? Dirty data is rampant today, but cleaning it up [...]
“I’ve got data. Now what?” Marketers the world over can relate to this sentiment. The volume of data is no longer an issue – we often have more of [...]
There are two essential roles for data in the digital space today. First, data acts as fuel, feeding into automated systems and processes to power them. The second function [...]
The world today is driven by data – huge amounts of it. In theory, these large volumes of data allow marketers to better plan their campaigns, gauge their performance [...]
Marketers today have access to more data than ever before. Yet they are often still unable to efficiently report on the specific sales and marketing activities that are driving [...]
Marketers today have access to more data than ever before, yet they are often still unable to efficiently report on the specific sales and marketing activities that are driving [...]
