The Hidden Benefits of Clean Data You Need to Know By Lenke Harmath From data chaos to data-driven results Clean and complete data is the cornerstone for effective revenue generation. Practically everybody - including business leaders, marketers and sales professionals - agree [...]
The Future of Data for Marketers By Lenke Harmath Democratization of Data Is data the great equalizer for helping small and medium-sized companies compete with larger, more established firms? Large, established organizations can count on numerous advantages that [...]
What is a Marketing Dashboard? By Lenke Harmath The recent announcement of ClickDimensions' acquisition of marketing dashboard leader Sweetspot has many ClickDimensions customers asking, "What is a marketing dashboard?" or "How would a marketing dashboard benefit my [...]