Navigating the Maze: Top 5 Lead Qualification Challenges
In the realm of sales and marketing, lead qualification is the cornerstone of success. It's the process of determining whether a potential customer is a good fit for your [...]
Drive Demand Generation in 7 Steps
Launching a demand generation campaign that captures attention and drives conversions requires a strategic combination of captivating content creation and well-planned communication strategies. Follow these steps to craft an [...]
The Importance of Marketing Campaigns for Revenue Generation (and how marketing and sales alignment can help)
Every time that we hear about marketing campaigns, emails are often the main channel that come to mind especially for SMBs, but there's so much more to campaigns than [...]
Infographic: The Keys to B2B Success with Lengthy Lead Nurturing
In the wake of the pandemic, B2B buying and selling has forever changed. This includes the lengthening of buying cycles. However, a drawn-out buying process doesn't have to mean [...]
How to Develop an Inbound Marketing Strategy
Curious about inbound marketing and how to use it to your advantage? Inbound marketing fosters relationships between your organization and potential customers by building meaningful, value-based interactions. To get [...]
What Not to Do: Lead Generation Mistakes to Avoid
Every organization needs to generate leads to bring in new business. However, marketing teams can often struggle with bringing in a regular supply of new, high-quality leads. To help [...]
Infographic: How to Ride the Wave to Revenue Success with Marketing Maturity
It’s no secret that marketers have been forced to adapt to a new all-digital world. This can pose a significant challenge, as different organizations start in different places on [...]
Infographic: Why Data-Driven Marketing is Essential Today
Want to know who your audience is, what kind of content they want and when they’re looking for it? Data-driven marketing can help you achieve all these things and [...]
What is Revenue Marketing and Why Does it Matter Today?
After reading the title of this blog post, you might be asking yourself, "Isn't all marketing today revenue marketing?" With the transformation of marketing in recent years to a [...]
What is Demand Generation and Why is it So Important to Marketers Today?
Generating demand – in its simplest terms, that’s what demand generation is all about. It’s a term that is engrained in today’s marketing vocabulary and it’s gaining importance for [...]
