The Importance of Marketing Campaigns for Revenue Generation (and how marketing and sales alignment can help) By Vivian Metzner Every time that we hear about marketing campaigns, emails are often the main channel that come to mind especially for SMBs, but there's so much more to campaigns than [...]
Marketing and Sales: What are the strategies and tools to help these teams work together? By Vivian Metzner We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re [...]
Putting Together a Lead Scoring Model with ClickDimensions By Vivian Metzner The ClickDimensions lead scoring model uses a point range of 1-100. Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent [...]
Why Understanding the Buyer Journey is the Key to a Successful Scoring Model By Vivian Metzner Here’s an age-old point of friction between marketers and salespeople: marketers are typically evaluated on the volume of leads they generate, but often don’t receive much meaningful feedback from [...]