Back to the Basics: Email Marketing Metrics You Need to Know
Many marketers already know how to create and send email campaigns but may need to refine their skills when it comes down to understanding the performance metrics that follow. [...]
Many marketers already know how to create and send email campaigns but may need to refine their skills when it comes down to understanding the performance metrics that follow. [...]
An email newsletter can be a powerful content piece in your marketing lineup. However, newsletters can just as easily be skipped over in a customer’s or a potential customer’s [...]
Take a moment to think about why you opened a recent email. It may have been a killer sale at 50 percent off or relevant shipping information from a [...]
Everyone likes to feel valued and appreciated. Your customers are no different. So why not take the time to express your organization’s gratitude? A simple customer thank-you email can [...]
Think for a moment about your first cup of coffee in the morning. Or a walk around the block in the middle of your workday. Or a power nap [...]
Did you know that the average time an email newsletter is viewed by a recipient is 51 seconds? That is if it even gets read it at all. Newsletters [...]
Email marketing just became a lot more important. Driven by the move to digital everything in the wake of the COVID-19 pandemic, marketers around the globe are leaning more [...]
Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a [...]
If you find that your emails are being delivered to your recipients’ junk folders, one way to get back into the inbox is to reset your sending reputation at [...]
What do our subscribers need from us right now? As we collectively navigate the ongoing COVID-19 pandemic around the globe, that’s the most important question that brands can ask [...]