Split (A/B) testing
Split testing allows marketers to test two versions of their email with varying templates, content, subject lines, and/or “from” name or email address. The two versions are referred to as the A version and the B version. With ClickDimensions, you can determine what percentage of the recipients should receive the A and B versions, and decide whether a winning version is chosen automatically by our system or manually. The winning email version, A or B, is then sent to the remainder of the recipients. Split testing results are available after the send to see which option performed better.