As a sense of normalcy returns, many organizations are waiting for a rebound in sales to pre-pandemic levels. But the pandemic accelerated the shift to digital and remote, and we’re never going back. Companies who don't adapt quickly enough to meet buyers' digital-first preferences will end up with unfulfilled quotas, insufficient pipelines and profits well below expectations – a revenue reckoning.
This change will require a significant shift in the way businesses think about generating revenue, organizing human capital resources and investing in technology. In our new white paper, we explore:
The Path Forward:
Navigating
the Revenue Reckoning
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The Path Forward:
Navigating
the Revenue Reckoning