Software
Services
Partners
Resources
Company
The State of Marketing Automation
in Microsoft D365
How Sales and Marketing teams can
strengthen the connection between
Microsoft D365 and Marketing Automation
What’s Covered?
- Overview (the Microsoft community focus group)
- The Adoption Gap
- Strategy, Technology, and Data
- Five Core Stages of Marketing Maturity
- Case Study
The Marketing Automation Adoption Gap
Many businesses have marketing automation tools, but in 2026 fewer are using them effectively, leaving significant value untapped. This eBook explores where the adoption gap lies, the biggest barriers companies are facing, and how to identify your current marketing maturity stage so you can move from basic utilization to true optimization.
Why read this eBook?
This eBook gives businesses insight into the marketing automation adoption gap, drawing on 15 companies from across the Microsoft Dynamics community to show where the gap lies, why it is widening, and how to identify your current stage of marketing maturity.
It also includes an example case study and practical next steps to help you move from utilization to optimization.
Get the eBook
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