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Landing pages

Use Click’s Landing Page designer to improve your lead conversion rate. Build campaign specific pages to encourage your customers and members to sign up for your newsletter, register for an event or accept a special offer.

  • tick Click’s simple drag and drop designer allows you to create compelling landing pages that match your brand and voice. It’s easy to link to them from emails, and adding functionality like embedded forms, surveys and videos creates the look and feel of a full website.
  • tick As you design the page, you can toggle between desktop and mobile modes, ensuring that your chosen design, layout and functionality works perfectly in both formats.

Forms & surveys

If capturing user information is a critical part of your business or organization, it’s important that you create web forms that are clean and easy to read, yet still offer the level of functionality and data capture that you require.

  • tick Click’s easy-to-use form designer helps you capture your chosen prospect data in the format you need and convert it to leads (or other records) in your CRM.
  • tick Native integration with Dynamics CRM means that captured data is easily transferred to the fields that you specify, without the need for complicated API’s or clumsy third-party integrations.
  • tick If UTM (Urchin Tracking Module) capture is part of your marketing strategy, you can automatically track campaign performance on your form submissions, and that information will be passed directly back to the record in your CRM.
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Lead scoring

Prospects and leads come in all forms, shapes and sizes. Some are hot, some are cold, and some aren’t leads or prospects at all. Scoring your leads in a logical, consistent manner helps to ensure that important
marketing and sales resources can be used correctly and efficiently.

  • tick Assign simple baseline scoring if an email is read, then add points for form submissions and/or requests for information.
  • tick Customize your scoring to fit your campaign goals and sales activities.
  • tick Use Engagement Scoring to assign leads to specific workflows in Click’s automated journey builder – hot leads could hit a closing protocol, whilst cold or warm leads might join a nurturing campaign at different stages.

SMS marketing

Email is great at getting your message across to an audience that has time to read it. But when work emails take over (and they always do), many people will have their personal email notifications turned off.

  • tick If your message is time sensitive, or simply too short and sweet to warrant an email, you can use Click’s SMS service to reach your audience quickly and easily.
  • tick SMS messages can be sent as mass notifications via a bulk send, or you can incorporate single messages as a triggered action within your automated Click customer journey.
  • tick Click’s native integration with Dynamics CRM means you can customize and personalize your messages with data from your own contact records, and you’ll have full visibility of all communications sent.



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Dashboarding & reporting

Successful marketing campaigns are built on data.

  • tick Click’s powerful reporting functionality and customizable dashboards give you complete visibility of your campaign data in real time
  • tick Go big and build reports that show the performance of multiple workflows over the course of a full campaign, or drill down to see how many opens an individual email got in the space of a morning.