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What once was a slow and steady drive towards digital transformation is now an immediate imperative. And data is at the heart of this imperative.

The global pandemic has accelerated the need for and importance of data-driven marketing. Data can help improve personalization, drive sales and foster loyalty – all of which are greatly needed in a volatile business climate. And yet many marketers have questions about data-driven marketing today. This guide is here to help you understand what data-driven marketing is, the associated benefits and challenges, and how to achieve success.


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Intro to Data-Driven Marketing: 

A Primer for Modern Marketers