Something is often missing from marketing plans today. That missing element isn’t about the how, when or why of marketing – it’s about the who.

While marketing has always been focused on customer acquisition, savvy modern marketing teams also devote a considerable portion of their efforts to customer retention – and your team should too! Join us as we explore this new frontier for marketers, why it matters, how to create a customer retention strategy and how marketing automation can help your retention efforts reach for the stars.

Flourishing in the New Marketing Frontier: 

Using Marketing Automation for Customer Retention

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