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Key Outcomes
By using Click, CAD Micro was able to achieve the following marketing results:
Efficient Posting
Reduced posting time from half a day per week down to 1.5 hours
Deeper Insights
Gained clearer views into their social audience interactions and engagement
Unified Social Calendar
All social media activities planned and posted from one system
Boosted Engagement
20% boost to key follower and engagement metrics
Overview
Founded in 1984, CAD Micro is a coast-to-coast engineering solutions provider in Canada, passionate about enabling its clients to innovate and compete. Like many small to medium business, CAD Micro relies heavily on social media to increase brand awareness, which is central to their goal of being recognized across Canada as a leader in their niche.
Challenge
CAD Micro’s social media marketing strategy focuses on placing and promoting posts over several channels. LinkedIn is their primary channel, with YouTube, X (formerly Twitter), Facebook and Instagram also being part of their wider audience reach.
The process of organizing and curating each week’s social media schedule was tedious and time-consuming, and the technology they were using lacked sufficient analytics tools to provide the level of insight CAD Micro required to create and run successful social marketing campaigns.
CAD Micro required social marketing software that integrated seamlessly with their CRM to provide a granular review of their campaign data in real time.
Solution
Click’s marketing technology offers native integration with Microsoft Dynamics CRM, which is used by CAD Micro. This level of integration ensures that the data used by Click’s tools always remains within the CRM and is updated in real time. There is no requirement for third party integrations or data transfers.
CAD Micro found that Click Social provided a much more comprehensive level of data analytics, and far deeper insights into their audience behavior and interactions, than their incumbent provider.
Click’s single-source calendar helps CAD Micro view, plan and post their social media content from one place, freeing up valuable time and resources.
Results
CAD Micro has seen a 20% boost to key follower and engagement metrics following the implementation of Click Social.
They saw a dramatic reduction in the time required to curate, schedule and post social media content - from the typical half a day effort to average of only 1.5 hours per week!
The auto-poster feature replaces guesswork with data-driven decisions. Better insights into the type of content that resonates well with CAD Micro’s audience gives the marketing team the ability to tweak and adjust their content strategy in real time.
The social team is sharing more powerful data on engagement with contacts in European geographies, so sales can leverage in-market expansion strategies.
“Click Social was a game changer for us.”
Madeleine Mireault Digital Marketing Specialist, CAD Micro
