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Key Outcomes

By using Click, Amnesty was able to achieve the following marketing results:

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Save Time

Time Saving of 10 Hours per month

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Effective Marketing

Eliminated data siloes for more efficient and effective marketing process

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Compliance

Instituted a GDPR-complaint email marketing process

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Lead Nurturing

Created lead nurturing programs to maximise conversions and sales resources

Overview

As a Microsoft Gold partner, the Bauen Group is an IT consulting company specializing in mobile and ERP systems which solve a wide variety of business problems. The Bauen Group has a heavy focus on the Microsoft Azure and Dynamics/PowerApps platforms and has conducted numerous projects integrating IoT and A.I. into these solutions.

Challenge

With limited experience and resources in their organization, the Bauen Group often struggled to keep their lead generation pipeline full and active, leading to periodic dips in new business acquisition.

Being a Microsoft Partner, they were already using Dynamics CRM to manage their contacts and leads and purchased Click’s natively integrated automated journey building software to help drive their sales efforts.

However, without a robust marketing and lead generation plan, Bauen realized that they weren’t able to fully utilize the potential of Click’s powerful software.

Solution

Click’s expert Marketing Services team was engaged to plan and initiate a robust and professional lead generation strategy.

Fully integrating Bauen Group’s website with their Dynamics CRM was a critical step to ensure the flow of valuable contact data between systems.

The Click team created a customer journey workflow which included a self-segmentation option. This allowed recipients to choose content aligned to their interests and industries, ensuring clients and prospects only receive relevant messaging, reducing wasted or irrelevant communications.

Results

An introductory email to the recipients of the new nurture list ensured opt-in permissions were compliant with data protection laws. Delivery and response rates were maximized, and the interaction and response rates were tracked and viewed in real-time, providing Bauen Group with visible results.

The entire lead generation strategy was streamlined and enhanced, and within a few short months, the increased volume of deals in the sales pipeline exceeded expectations. Bauen Group CEO, Walter Silin knew that he was successfully increasing awareness and engagement with both existing customers and prospects.

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"I was hesitant to make this move because of the initial expense, but it's been an outstanding service that has already paid for itself. I'm extremely excited to see where we are at the end of the first year."

Walter Silin CEO The Bauen Group

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