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Key Outcomes

By using Click, Amnesty was able to achieve the following marketing results:

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Save Time

Time Saving of 10 Hours per month

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Effective Marketing

Eliminated data siloes for more efficient and effective marketing process

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Compliance

Instituted a GDPR-complaint email marketing process

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Lead Nurturing

Created lead nurturing programs to maximise conversions and sales resources

Overview

ArtsWave, a nonprofit serving the Greater Cincinnati and Northern Kentucky Region, is the lead planner, promoter, and fundraiser of the arts. Strong funding has allowed Cincinnati’s arts and culture scene to become a national draw and regional asset, creating a ripple effect of economic and community benefits. ArtsWave supports the work of over 100 arts organizations, school outreach programs, festivals, community centers, neighborhoods, and various collaborations through impact-based grants.

Challenge

ArtsWave relies on tens of thousands of donors to support more than 100 local arts and community organizations. Like many nonprofits, they have a big mission and limited resources to achieve it.

Standalone systems for donor management, email marketing and other essential functions created significant operational inefficiencies. Manual processes led to delays in communications with donors, which were further compounded by an inability to personalize ArtsWave emails.

“Everything took so much time and was very inefficient,” recalled Kate Kennedy, ArtsWave’s Director of Philanthropy and Business Analytics. “We started asking ourselves how we could better integrate our systems.”

Solution

ArtsWave worked with StratusLIVE, one of Click’s trusted partners, to implement Microsoft Dynamics CRM and Stratus 365,a new donor management and fundraising software that provides “comprehensive functionality for any nonprofit,” (Jim Funari CEO of StratusLIVE).

To take full advantage of the new software, ArtsWave also needed a marketing automation solution. Click is the only marketing automation solution natively built inside Dynamics 365/CRM and fully integrated with Stratus 365. StratusLIVE knew that using Click would allow ArtsWave to streamline their communications while delivering unparalleled access to CRM data for better segmentation, personalization, and marketing success.

“Once we saw the level of integration between Click and Dynamics CRM, we were sold,” said Kennedy. “We knew that it was without a doubt the solution for us and could help us truly reap the benefits of integrating our key technologies.”

Click also gave ArtsWave room to grow with their marketing efforts. While the organization was primarily interested in Click’s email marketing functionality, the platform’s full range of essential marketing tools was appealing as they looked to the future.

Results

Prior to the implementation of Click and Stratus 365, donor acknowledgement was a drawn-out process. “It once took a few months between donation and acknowledgement because of separate systems and limited resources. Now we use multiple workflows and multiple Click email templates to reduce our acknowledgement time to within 24 hours!” said Kennedy.

This has had a significant impact on the ArtsWave donor experience and their team, just as their use of personalization has. Thanks to Click’s native integration, ArtsWave can pull in data from Stratus 365 fields to create a customized email experience. According to Kennedy, “One area that this has been particularly helpful is with our ArtsPass Membership emails for donors. Our customer service team was overwhelmed by requests from confused donors who weren’t sure what to do, but now we are able to automate that process and deliver tailored messaging to each donor based on their current membership status.”

ArtsWave have expanded their use of Click’s software and services and are now using Click’s powerful reporting features across the organization.

“We really appreciate the ability to use CRM data to improve our email marketing,” said Kennedy, “And we have big plans for increasing our usage of Click in the year ahead. We’re excited to use the data we’re receiving to further improve our marketing effectiveness and increase donor engagement.”

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