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Understanding Akita's
Challenges
Akita, a UK-based IT provider, has streamlined its marketing automation processes by adopting Click. Established in 1996, Akita has grown into a leading Microsoft Solutions Partner, with a dedicated division specializing in business applications such as Dynamics 365, Business Central, and Power Platform.
Serving both private and public sector organizations across the UK and internationally, the company has earned a reputation for delivering comprehensive and reliable IT solutions.
Marketing across multiple brands and to diverse audiences across the UK, Akita encountered significant issues with their previous marketing automation solution provider when the developer took the product in a new direction. Changes to the solution saw essential features removed or made overly complex, limiting the marketing team’s ability to run basic campaigns effectively.
This created operational inefficiencies and frustration, prompting Akita to search for a more dependable, intuitive solution that would integrate seamlessly with Microsoft Dynamics.
Having already implemented Click for several of their clients, Akita was well-acquainted with the platform’s capabilities, including its native integration with Microsoft Dynamics. When they contacted Click’s Channel Director, Jamie Drysdale, they discovered that the platform had evolved to include powerful new features.
These included advanced segmentation and personalization tools, AI capabilities, campaign automation, integrated social media management, and modern email and form builders. Recognizing the platform’s growth and alignment with their needs, Akita chose to adopt Click for their own internal marketing operations.
The Solution
Guided by their Head of Marketing, Jonathan Bye, Akita worked closely with Click’s Marketing Services team to ensure a smooth transition. This collaboration enabled effective onboarding through hands-on training for the marketing department and laid the foundation for developing new strategies that leveraged Click’s advanced features. The intuitive drag-and-drop email builder and sophisticated automation tools allowed Akita to swiftly design and deploy campaigns, enhancing their marketing responsiveness.
Since implementing Click, Akita has achieved several key outcomes:
• The onboarding process was efficient and effective, taking just two weeks—substantially faster than the two-month estimate from a competing solution.
• The marketing team experienced increased efficiency in creating drip campaigns, landing pages, and forms. They also enhanced nurturing efforts through advanced segmentation and lead scoring capabilities.
• The real-time lead assignment feature helped align marketing and sales functions by streamlining lead handoffs to sales development representatives.
• Powerful integration of social media activity, website engagement, and email performance into one unified view has further empowered Akita to measure marketing impact across the customer journey.
Jonathan Bye noted that Click strikes the perfect balance between form and functionality. Click is “simple to use, yet powerful enough to handle complex, logic-based automation.”
Click’s intuitive tools enabled Akita to take a simple idea from development to execution it in minutes, creating informed and targeted email campaigns that are already driving high-volumes of leads and keeping existing audiences and stakeholders engaged.
The Click Marketing
Partnership
Akita views Click as more than just a powerful, Dynamics-integrated marketing software solution that provides the tools and services to execute campaigns more efficiently and effectively.
Jonathan Bye, who has many years of experience working with a multitude of Marketing Automation tools, explained that working with Click has pushed them to think more creatively about their marketing approach and explore more strategic possibilities.
Utilizing Click as their marketing partner has given Akita a unique perspective. This experience has enhanced their ability to serve clients more effectively, positioning themselves as not only a Click reseller, but also as visible and knowledgeable marketing consultants with access to an experienced marketing services team at Click when their customer engagements require it.
Their success underscores how aligning the right technology with a proven strategy can drive tangible business results and lead to additional business opportunities through more-informed conversations with their customers.
Discover more about Akita and its capabilities as a Click partner.
Jonathan Bye noted that Click strikes the perfect balance between form and functionality. Click is “simple to use, yet powerful enough to handle complex, logic-based automation.”
Jonathan Bye, Head of Marketing, Akita
