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Key Outcomes

By using Click, Agora was able to achieve the following marketing results:

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Save Time

Time Saving of 10 Hours per month

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Effective Marketing

Eliminated data siloes for more efficient and effective marketing process

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Compliance

Instituted a GDPR-complaint email marketing process

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Lead nurturing

Created lead nurturing programs to maximise conversions and sales resources

Overview

Agora Cyber Charter School, established in 2005, is an online public school for Pennsylvania students in kindergarten through 12th grade. Agora’s rigorous curriculum is taught by Pennsylvania certified teachers trained to provide virtual instruction in real time and are focused on providing all students the educational resources and skills needed to become successful lifelong learners.

Challenge

Agora Cyber Charter School used an email marketing platform that fell far short of their needs in terms of features and functionality. Without integration to Microsoft Dynamics, Agora’s CRM, the existing marketing technology left them reliant on manual processes. Excel spreadsheets filled with marketing and contact data meant some of their methods were cumbersome and inefficient, their audience insights were incomplete, and they were unable to effectively run and track campaigns.

They needed a single source that provided real-time views and tracking of data and customer interactions throughout their campaigns and journeys.

Solution

Agora undertook a comprehensive review of their technology, systems and processes. Following this review, Click’s automated journey building tools were recommended by both marketing and IT stakeholders.

Click’s native integration to Microsoft Dynamics eliminates many of the frustrations, bottlenecks and inefficiencies that they had experienced with their previous non-integrated technology.

The creative marketing options available in the journey building tools, including customer segmentation, email/SMS messaging and campaign automation, give Agora’s enrollment concierges a more powerful and effective way of creating personalized messaging that resonates with their potential audiences.

Results

After a fully managed implementation. Agora Cyber Charter School realized short-term benefits immediately, with streamlined procedures and cleaner and more available lead-tracking data creating more efficient marketing processes.

The use of Click’s marketing technology saved each enrollment concierge fifteen hours per month, allowing them to focus on efforts that directly impact enrollment figures. They always have full visibility of all leads, and more effective and personalized campaigns help maintain a steady cadence of communications and messaging.

They are now able to reach a bigger audience in a wider variety of ways, increasing attendance at their open house events, which are a significant driver of enrollment

review

“We reach so many more people than we did prior to implementing Click, and are so much more effective at converting them. Our use of Click has also alleviated a huge strain on our team, eliminating so many of the manual processes that bogged them down and prevented more important work being done. And with robust reporting capabilities, we are able to easily see the areas of greatest impact in our marketing efforts. We consider Click to be absolutely essential to our success!”

Ilene King, Director of Marketing and Enrollment, Agora Cyber Charter School

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