Campaign automation is a sales and marketing MVP. No matter what type of campaign – lead-nurturing marketing campaigns, sales engagement campaigns, promotional or event campaigns, or new customer onboarding and retention campaigns – they all score big points for the organizations that run them. Automated campaigns can:
The Campaign Automation Playbook is here to introduce you to campaign automation, provide best practices for building automated campaigns, show you examples of these nurturing campaigns in action and much more.
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