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Campaign Automation Must-Haves: Turn Cold Leads Hot in 2026
Whether you're a business owner, salesperson, or marketer, your goal is simple: transform casual website visitors, those "cold" leads, into excited customers eager to buy.
Campaign automation does exactly that by automatically delivering the perfect message at just the right moment, working 24/7 without you lifting a finger.
The Click Blog
Events
How to Turn Event Data into Action with Copilot and Click
Summary: Use Copilot alongside Click and Microsoft Dynamics 365 to simplify event marketing, understand performance, personalize follow-up, and get more value from the event data already available to your team. Events can generate some of your most valuable marketing data. Who registered? Who actually attended? Who didn’t show up? Which events attracted the most interest? […]
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AI
SEO Got You Found. AIO Gets You Recommended.
Summary: SEO gets you found; AIO gets you recommended by AI tools like ChatGPT and Gemini. With traditional search volume projected to drop 25% by 2026, businesses need content that’s authoritative, well-structured, and directly answers real questions, not just keyword-optimized. SEO and AIO work best together. For years, SEO was the whole game. Keyword research, […]
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AI
Is Your Organization Ready for AI? A Practical AI Readiness Checklist
Summary: AI readiness sounds complex, but the real question is much simpler: are you set up to start small, stay in control, and prove value fast? This blog breaks down the essentials before you launch your first AI project. Artificial intelligence is no longer a future-facing idea reserved for the biggest, most technical organizations. It is already […]
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AI
Build Better Audiences with Copilot and Click: Smarter Email Marketing Starts Here
Summary: Build and manage Dynamic Marketing Lists using Copilot, feeding them directly into Click, so your email campaigns always reach the right audience automatically. There’s a new way to build and manage your email audiences, one that saves time, reduces complexity, and keeps your campaigns laser-focused on the right people. Thanks to the integration of […]
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AI
Rethinking, Reimagining: CEO Andrew Jones Speaks on Click’s Journey with AI Agents
On May 15th, Click’s CEO Andrew Jones took to the stage at the annual Constellation Software General Meeting of Stockholders to share something the team at Click is deeply passionate about: Agentic AI. The invitation came at a fitting moment. Over the past year, Click has been on a deliberate journey, exploring how AI can […]
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AI
5 AI Marketing Myths (and truths)
Summary: AI in marketing is often misunderstood. Its real value comes from augmenting marketers, not replacing them. It shifts work from manual execution to intelligent systems that can optimize and adapt, but still require human strategy, guardrails, and judgment. AI is the hottest topic in marketing right now: pitch deck creation, product launch strategies, […]
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Automation
On-Prem Marketing Automation: Click’s Commitment to Dynamics Users
Summary: This blog discusses on-prem marketing automation’s value for Dynamics users with sensitive data or regulations, as Click upgrades solutions without cloud migration. It highlights data control, security, native integration over legacy limits, and compliance for finance/government (GDPR/HIPAA), avoiding cloud sync issues with unified real-time data and modern workflows. On-prem marketing automation remains essential […]
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Automation
3 Automations You Can Build Today
Summary: Small marketing teams are under increasing pressure, with many feeling overwhelmed by limited time and resources. This blog highlights how simple, no-code campaign automations can ease that burden by turning manual tasks into efficient, always-on workflows that improve consistency and customer experience. Small, overworked marketing teams often struggle with limited time and resources. In […]
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