Thanks to technological advances and sweeping changes in consumer behavior, IT and marketing must converge like never before. But just because these roles need to come together doesn’t mean that they are or that they are working together well.

In Aligning IT and Marketing: Why and How to Bring These Teams Together, we explore:

  • Why IT and marketing need each other
  • Best practices for aligning these two teams
  • How this cross-functional collaboration can benefit entire organizations

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complimentary copy now!

Aligning IT
and Marketing:

Why and How to Bring
These Teams Together

Aligning IT
and Marketing:

Why and How to Bring
These Teams Together

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