True Stories of Marketing with Microsoft CRM

Since he authored the first book on Microsoft CRM in 2003 John Gravely, founder of ClickDimensions, has been using Microsoft CRM to manage sales and marketing teams. Having used every version of Microsoft CRM and a variety of add-on marketing solutions over the years, John has discovered and refined successful tactics for a variety of sales and marketing situations.

This live workshop will include examples of real world campaigns where Microsoft CRM was used to:

– Double a newsletter list using a unique approach toward email marketing and lead scoring
– Develop an easy way to improve web traffic by understanding the quality of visitors by traffic sources
– Implement a strategy for creating great content that positions your firm as a leader
– Apply simple tips for search engine marketing and search engine optimization
– Provide sales with easy to use automated prospecting and marketing tools to make them more effective and efficient
– Identify how to best use the right social channels to drive business value