As ClickDimensions tracks individual visitor activity on your website, each visitor accumulates a score based on his or her visits, page views and more. Scoring is based on values you set, meaning that you can score certain activities or page views higher or lower based on their importance in showing visitor intent. ClickDimensions scores all visitors; not only CRM leads and contacts, but also anonymous visitors.
Save valuable sales time and effort by targeting your most interested leads
With ClickDimensions web intelligence, you can see who is interested in your company, products or services. Now the question becomes “how interested are they?” Because all ClickDimensions data is stored within Microsoft CRM, you can use queries and workflow to surface visitors that best meet your criteria. With that information in hand, you can prioritize which are the most interested as quantified by their lead score.