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If you are a marketer using Microsoft Dynamics CRM, the “Connected Campaign Guide” is for you. We outline how to create a connected campaign where CRM and marketing automation work hand-in-hand. By synthesizing all of the tools available through CRM and marketing automation, marketers can plan campaigns more strategically, execute them more efficiently, and measure the results more effectively.


1. The Campaign
2. Campaign Elements
3. Marketing Lists & Subscriptions
4. Web Content
5. Tracking & Scoring
6. Email Marketing & SMS Messaging
7. Advertising & PR
8. Customization
9. Automation
10. Results

The Microsoft CRM Marketer's Guide to Creating a

Connected Campaign

10 elements of highly effective marketing campaigns


Get the FREE Connected Campaign Guide here: